Brand RMX : EPISODE 1

"Thibaut de Longeville is a french/senegalese filmmaker, art director and youth culture consultant (Nike, MTV, Jordan Brand, EA Sports, EMI Music, Universal Music, Warner Bros.).

His critically-acclaimed first documentary “Just For Kicks” (2005) is a vivid and entertaining foray into “sneaker culture” and the influence of Hip-Hop culture on the corporate game.

In addition to his print design creative direction and his documentary work, Thibaut de Longeville has directed a number of commercials and short films for Nike, Orange and the Jordan-brand sponsored international streetball tournament Quai 54"

"GOOD TO GREAT" : How little things can make a big difference...

"GOOD TO GREAT" : How little things can make a big difference...

"Good to Great" (Brand RMX Episode 2) gives us a glimpse into Jeff Staple's foundations and work ethic from his early design career at Rawkus Records in the mid 90's to his becoming one of the most influential people in street culture today.

In addition to being the founder and the Creative Director of Staple Design (Reed Space, Nike, LVMH, Levi's, Sony, Kia Soul) since 1997, Jeff Staple is also the owner of the Reed Space shops which can be found in New York and Tokyo.

In this conversation, Staple manages to inspire through his wisdom and attention to detail while not coming off as being preachy.

It's all about the small details!"